WORKING WITH TRUST FRAMEWORK™ - NLP LEADERSHIP PROGRAMME
Develop leaders who think clearly, communicate precisely and build trust in a complex, AI-supported world Â
**Leading people was the role - Leading people and AI is now the reality.**
Leaders today are expected to make faster decisions, communicate with clarity and build trust across teams while working alongside AI systems that require clear instruction, structured thinking and precision.
At the same time, the human side of leadership matters more than ever. Trust, empathy, emotional intelligence and presence are no longer optional. They are essential.
This programme develops the skills to do both.
Developed byÂ
Fiona Campbell-Arrand
Creator of the Working with Trust Framework™, bestselling author of Working with Trust, international NLP trainer and business coach with over 35 years’ experience applying NLP in business and coaching, over 20 years designing and delivering accredited NLP Business Practitioner and NLP Business Coach programmes, and a 25-year international sales career working with leaders across the UK and Middle East.
The Working with Trust Framework™ is Fiona Campbell Arrand’s original model for developing trust, clarity and effective leadership communication in today’s business environments.
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Developed by Fiona Campbell Arrand
AI is already changing how organisations operate.
Roles are being redesigned.
Decision-making is accelerating.
Performance expectations are rising.
Teams are navigating uncertainty daily.
Technical expertise alone is no longer enough.
The leaders who remain valuable are those who can:
- Build trust quickly
- Communicate clearly in difficult moments
- Stay calm when others are unsettled
- Develop people, not just manage tasks
- Lead through ongoing disruption
You may continue delivering results. But delivering is no longer the differentiator. Developing people is.
In AI-shaped organisations, those who can stabilise, influence and build trust move forward.
Those who cannot become operational.
And operational leadership is the first area automation targets.Â
Download the Full Professional SyllabusÂ
If you would like a detailed overview of the certification structure, delivery schedule and accreditation requirements:Â
The Leaders Organisations Are Now Seeking
Organisations are actively looking for leaders who can:
- Guide teams through uncertainty
- Strengthen trust during disruption
- Develop behavioural resilience
- Address performance issues constructively
- Coach capability rather than control outcomes
They are also seeking professionally trained coaches who understand how belief, motivation and perception shape performance. That demand is increasing.
The Three Core Capabilities
At the heart of this programme you will learn three fundamental leadership and coaching skills:
01
NLP (Neuro Linguistic Programming)
Understanding how language, perception and behaviour shape outcomes.
02
Meta Skills
The qualities you bring into the room - presence, awareness, intention and emotional maturity.
03
Emotional Intelligence
Your ability to regulate yourself, understand others and respond thoughtfully rather than reactively.
Together, these capabilities create leaders who are trusted, clear and influential.
Applied Frameworks & Tools
Throughout the programme, you learn to apply structured models that support clarity and confidence in real leadership conversations.
TRUST and CIRCLE
Structured frameworks for building sustainable trust and alignment.
RAFT and SPLATR
Practical conversational tools that support clarity in real discussions and challenging moments.These models provide language and structure when instinct alone is not enough.
Programme Structure & Delivery
The Working with Trust™ Professional Certification has three carefully designed phases.
Phase 1: Behavioural Foundations Â
- Awareness of perception and differing “maps of the world”
- Emotional state and self-regulationÂ
- Communication precision
- Rapport and behavioural flexibility
- Motivational patterns and belief structures
Early in the programme, TRUST™ and CIRCLE™ anchor your NLP skills within a coherent leadership philosophy.
Phase 2: Trust-Based Influence & Coaching
- The Coaching Wheel
- The GROW Model
- RAFT™ and SPLATR™conversational frameworks
- Identifying where challenges sit
- Structuring meaningful development conversations
This is where leaders shift from managing performance to developing people.
Phase 3: Professional Integration & Assessment
- Supervised practice
- Case study integration
- Live assessment
- Business-focused application
This stage consolidates your confidence as both an NLP Business Practitioner and NLP Business Coach.
This programme is designed for professionals who:
- Are ready to deepen their leadership capability beyond technical expertise
- Wish to integrate coaching confidently within their leadership role
- Are considering a structured transition into professional coaching
- Value practical models and behavioural depth
- Are prepared to commit to applied practice and professional standards
Delivery Format
6 x 4-hour live online modules
3, 4, 17, 18 September
1, 2 October 2026
3 in-person training days in Glasgow
16, 17, 18 October
Live online assessments
29, 30 October
Click here for a detailed syllabus outlining the full learning programme →
Download Our PDF Brochure HereCommunity & Ongoing Support
For the duration of the programme, you are invited to join the NLP Business Circle Club Community.
This includes:
- Access to our masterclass video and audio archive library
- 4 live online masterclasses
- Peer support and professional dialogue within the community
Leadership development does not happen in isolation. You will be part of an experienced professional network committed to trust-based practice.
Professional Certification
ÂŁ3,500 - VAT Not Applicable
Next Cohort: September 2026
Click Here - to Book You PlaceThe Next Step
If you are ready to strengthen your leadership capability — or transition into professional coaching — the next step is to act.
Book a Confidential CallExtended Pathways
The Working With Trust™ Framework is delivered at three levels:
Professional Certification
Accredited NLP Business Practitioner & NLP Business Coach
Executive Certification
A smaller cohort with deeper strategic integration and mentoring access
Corporate Leadership Intensive
In-house trust-based leadership development for organisations navigating complexity and change
To explore the Executive or Corporate pathway for yourself or your organisation:
Book an Initial Strategy Call Here