The Leaders Who Thrive in the Age of AI Will Be Those Who Can Build Trust
Working With Trust™ Framework
Accredited NLP Business Practitioner & NLP Business Coach Certification in Trust-Based Leadership & Applied NLP Develop trust-based leadership capability through accredited NLP training designed for modern business environments.
AI Is Reshaping Leadership - Fast Â
AI is already changing how organisations operate.
Roles are being redesigned.
Decision-making is accelerating.
Performance expectations are rising.
Teams are navigating uncertainty daily.
Technical expertise alone is no longer enough.
The leaders who remain valuable are those who can:
- Build trust quickly
- Communicate clearly in difficult moments
- Stay calm when others are unsettled
- Develop people, not just manage tasks
- Lead through ongoing disruption
You may continue delivering results. But delivering is no longer the differentiator. Developing people is.
In AI-shaped organisations, those who can stabilise, influence and build trust move forward.
Those who cannot become operational.
And operational leadership is the first area automation targets.Â
Download the Full Professional SyllabusÂ
If you would like a detailed overview of the certification structure, delivery schedule and accreditation requirements:Â
The Leaders Organisations Are Now Seeking
Organisations are actively looking for leaders who can:
- Guide teams through uncertainty
- Strengthen trust during disruption
- Develop behavioural resilience
- Address performance issues constructively
- Coach capability rather than control outcomes
They are also seeking professionally trained coaches who understand how belief, motivation and perception shape performance. That demand is increasing.
The Three Core Capabilities
At the heart of this work are three fundamental skills:
01
NLP (Neuro Linguistic Programming)
Understanding how language, perception and behaviour shape outcomes.
02
Meta Skills
The qualities you bring into the room - presence, awareness, intention and emotional maturity.
03
Emotional Intelligence
Your ability to regulate yourself, understand others and respond thoughtfully rather than reactively.
Together, these capabilities create leaders who are trusted, clear and influential.
Applied Frameworks & Tools
Throughout the programme, you learn to apply structured models that support clarity and confidence in real leadership conversations.
TRUST™ and CIRCLE™
Structured frameworks for building sustainable trust and alignment.
RAFT™ and SPLATR™
Practical conversational tools that support clarity in real discussions and challenging moments.These models provide language and structure when instinct alone is not enough.
Programme Structure & Delivery
The Working with Trust™ Professional Certification has three carefully designed phases.
Phase 1: Behavioural Foundations Â
- Awareness of perception and differing “maps of the world”
- Emotional state and self-regulationÂ
- Communication precision
- Rapport and behavioural flexibility
- Motivational patterns and belief structures
Early in the programme, TRUST™ and CIRCLE™ anchor your NLP skills within a coherent leadership philosophy.
Phase 2: Trust-Based Influence & Coaching
- The Coaching Wheel
- The GROW Model
- RAFT™ and SPLATR™conversational frameworks
- Identifying where challenges sit
- Structuring meaningful development conversations
This is where leaders shift from managing performance to developing people.
Phase 3: Professional Integration & Assessment
- Supervised practice
- Case study integration
- Live assessment
- Business-focused application
This stage consolidates your confidence as both an NLP Business Practitioner and NLP Business Coach.
Delivery Format
6 x 4-hour live online modules
3, 4, 17, 18 September
1, 2 October 2026
3 in-person training days in Glasgow
16, 17, 18 October
Live online assessments
29, 30 October
Click here for a detailed syllabus outlining the full learning programme →
Download the Certification BrochureCommunity & Ongoing Support
For the duration of the programme, you are invited to join the NLP Business Circle Club Community.
This includes:
- Access to our masterclass video and audio archive library
- 4 live online masterclasses
- Peer support and professional dialogue within the community
Leadership development does not happen in isolation. You will be part of an experienced professional network committed to trust-based practice.
Delivered by Fiona Campbell-Arrand
This certification is designed and led by Fiona Campbell-Arrand, a recognised leader in the commercial application of NLP within business and coaching.
Fiona has been delivering accredited NLP training since 2005 and brings over 35 years of applied experience working with leaders, consultants and organisations internationally. She is the founder of the Working With Trust™ Framework, author of Working With Trust (publishing March 2026), and founder of the NLP Business Circle Club.
The programme is supported by her experienced assisting team, providing structured supervision, feedback and professional guidance throughout.
Every element of this certification has been refined through real organisational application over three decades.
The Next Step
If you are ready to strengthen your leadership capability — or transition into professional coaching — the next step is to act.
Book a Confidential CallExtended Pathways
The Working With Trust™ Framework is delivered at three levels:
Professional Certification
Accredited NLP Business Practitioner & NLP Business Coach
Executive Certification
A smaller cohort with deeper strategic integration and mentoring access
Corporate Leadership Intensive
In-house trust-based leadership development for organisations navigating complexity and change
To explore the Executive or Corporate pathway for yourself or your organisation:
Book an Initial Strategy Call Here