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WORKING WITH TRUST

A New Kind of Leadership Book for a Fast-Changing World

Book is now live and available on Amazon

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Trust sits at the centre of every relationship at work 

Before people listen to you 
Before they follow you 
Before they commit 

They need to trust you. 

Trust shapes how people show up, how they communicate and how they perform. When trust is strong, everything becomes easier. When it weakens, even simple conversations feel heavy. 

Working with Trust is a practical, real-world leadership book that shows you how trust is built, strengthened and sustained through everyday communication. 

It introduces  two clear, simple leadership frameworks and two practical business models  you can use immediately - whether you lead a team, coach others or want to influence more effectively. 

This is leadership made human. 
This is communication made clear.
This is trust made practical. 

Be among the first to read it. 

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Imagine leading with a sense of ease

Imagine people feeling safe enough to tell you the truth.
Imagine conversations that strengthen relationships instead of straining them.
Imagine knowing exactly how to rebuild trust when it’s been shaken.
Imagine a team motivated not because they have to be - but because they want to be.

Trust creates this kind of working environment.
And trust can be learned, strengthened and sustained.

What you will discover inside the book

Two leadership frameworks that shape how trust works in organisations:

01

The TRUST Framework

How strong working relationships are built

02

The CIRCLE Framework

How trust is sustained and protected over time

Two practical business models for real-world conversations:

01

 The RAFT Model 

Understanding internal thinking and feeling patterns that drive behaviour

02

The SPLATR Model 

A simple tool for clear and emotionally intelligent communication

You’ll learn how to use these tools to

➣
Build trust quickly in new or challenging relationships
➣
Communicate with clarity, empathy and confidence
➣
Spot early signs of tension and prevent escalation
➣
Strengthen team culture and psychological safety
➣
Coach and influence others with greater ease
➣
Lead in a way that feels natural, grounded and human

These are the tools that make leadership feel lighter and more effective.

This book is for you if…

➣
You want to build deeper rapport and stronger working relationships
➣
You lead people and want communication to feel easier, clearer and more connected
➣
You want practical tools you can use immediately in day-to-day leadership
➣
You want to coach others with more confidence and emotional intelligence
➣
You want to help your team succeed - not by pressure, but by trust
➣
You want leadership to feel aligned with who you are

If this resonates, this book was written with you in mind.ind.

What Early Readers Are Saying

“This isn’t a book you read once and shelve, it’s one you reach for before a difficult conversation, a team meeting or a moment of change.”

“Clear, human and immediately usable, Working with Trust connects behavioural science, neuroscience and NLP in a way that makes better leadership feel possible and achievable.”

"A wise, warm and wonderfully practical leadership book that shows exactly what trust looks and feels like in real organisations, with real people, under real pressure."

“A practical, human leadership book that shows exactly how trust is built – in real conversations, everyday behaviours and the moments that matter most.”

“Working with Trust turns trust from a vague idea into clear, usable frameworks that help leaders create confidence, clarity and psychological safety at work.”

"A clear, step-by-step leadership toolkit that shows how to build trust deliberately – improving decision-making, performance and collaboration across teams."

"Grounded in neuroscience and real-world leadership experience, this book provides practical frameworks senior leaders can use to build trust, reduce friction and lead effectively under pressure."

The book is now live and available on Amazon

Purchase Now

A personal message from Fiona Campbell Arrand

Trust is the foundation of every meaningful relationship at work. It shapes how we communicate, how we resolve challenges and how we grow the people around us. Working with Trust brings together the models and tools I have used for decades to help leaders build strong, psychologically safe and high-performing teams. My hope is that this book gives you clarity, confidence and a practical way to lead with genuine connection - so trust becomes one of the greatest strengths in your leadership