WORKING WITH TRUST
A New Kind of Leadership Book for a Fast-Changing World
Launching March 2026 Join the Waiting List
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Trust sits at the centre of every relationship at work
Before people listen to you
Before they follow you
Before they commit
They need to trust you.
Trust shapes how people show up, how they communicate and how they perform. When trust is strong, everything becomes easier. When it weakens, even simple conversations feel heavy.
Working with Trust is a practical, real-world leadership book that shows you how trust is built, strengthened and sustained through everyday communication.
It introduces two clear, simple leadership frameworks and two practical business models you can use immediately — whether you lead a team, coach others or want to influence more effectively.
This is leadership made human.
This is communication made clear.
This is trust made practical.
Be among the first to read it.
Join the WaitingImagine leading with a sense of ease
Imagine people feeling safe enough to tell you the truth.
Imagine conversations that strengthen relationships instead of straining them.
Imagine knowing exactly how to rebuild trust when it’s been shaken.
Imagine a team motivated not because they have to be — but because they want to be.
Trust creates this kind of working environment.
And trust can be learned, strengthened and sustained.
What you will discover inside the book
Two leadership frameworks that shape how trust works in organisations:
01
The TRUST Framework
How strong working relationships are built
02
The CIRCLE Framework
how trust is sustained and protected over time
Two practical business models for real-world conversations:
01
The RAFT Model
understanding internal thinking and feeling patterns that drive behaviour
02
The SPLATR Model
A simple tool for clear and emotionally intelligent communication
You’ll learn how to use these tools to
These are the tools that make leadership feel lighter and more effective.
This book is for you if…
If this resonates, this book was written with you in mind.
A personal message from Fiona Campbell Arrand
Trust is the foundation of every meaningful relationship at work. It shapes how we communicate, how we resolve challenges and how we grow the people around us. Working with Trust brings together the models and tools I have used for decades to help leaders build strong, psychologically safe and high-performing teams. My hope is that this book gives you clarity, confidence and a practical way to lead with genuine connection — so trust becomes one of the greatest strengths in your leadership
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Leadership changes when trust becomes your strongest asset
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