WORKING WITH TRUST
A New Kind of Leadership Book for a Fast-Changing World
Launching March 2026
Join the Waiting List
Join the Waiting List
Trust sits at the centre of every relationship at workÂ
Before people listen to youÂ
Before they follow youÂ
Before they commitÂ
They need to trust you.Â
Trust shapes how people show up, how they communicate and how they perform. When trust is strong, everything becomes easier. When it weakens, even simple conversations feel heavy.Â
Working with Trust is a practical, real-world leadership book that shows you how trust is built, strengthened and sustained through everyday communication.Â
It introduces  two clear, simple leadership frameworks and two practical business models  you can use immediately - whether you lead a team, coach others or want to influence more effectively.Â
This is leadership made human.Â
This is communication made clear.
This is trust made practical.Â
Be among the first to read it.Â
Join the Waiting ListImagine leading with a sense of ease
Imagine people feeling safe enough to tell you the truth.
Imagine conversations that strengthen relationships instead of straining them.
Imagine knowing exactly how to rebuild trust when it’s been shaken.
Imagine a team motivated not because they have to be - but because they want to be.
Trust creates this kind of working environment.
And trust can be learned, strengthened and sustained.
Exclusive Launch Bonus for Waiting List Readers
If you’re on the Working with Trust waiting list and purchase the book within 24 hours of launch, you’ll receive complimentary access to the following self-learning programmes.
âś” Two practical video courses from the book
Â
Using the SPLATR Model
Learn how to ask better questions, think more clearly, and support progress in everyday leadership and coaching conversations.
Using the RAFT Model
A simple, practical framework for understanding what drives results and having more effective performance and development conversations.
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âś” Bonus self-learning course bundle worth ÂŁ225
You’ll also receive complimentary access to three full online programmes:
Emotional Intelligence Mastery
Build self-awareness, emotional regulation, and stronger working relationships.
Making Sense of Communication
Understand how communication really works and how to adapt your approach.
Eliminating Imposter Syndrome
Practical tools to quiet self-doubt and build confidence and credibility.
Available exclusively to waiting list readers who purchase within the first 24 hours of launch.
What you will discover inside the book
Two leadership frameworks that shape how trust works in organisations:
01
The TRUST Framework
How strong working relationships are built
02
The CIRCLE Framework
How trust is sustained and protected over time
Two practical business models for real-world conversations:
01
 The RAFT Model 
Understanding internal thinking and feeling patterns that drive behaviour
02
The SPLATR Model 
A simple tool for clear and emotionally intelligent communication
You’ll learn how to use these tools to
These are the tools that make leadership feel lighter and more effective.
This book is for you if…
If this resonates, this book was written with you in mind.ind.
What Early Readers Are Saying
“This isn’t a book you read once and shelve, it’s one you reach for before a difficult conversation, a team meeting or a moment of change.”
“Clear, human and immediately usable, Working with Trust connects behavioural science, neuroscience and NLP in a way that makes better leadership feel possible and achievable.”
"A wise, warm and wonderfully practical leadership book that shows exactly what trust looks and feels like in real organisations, with real people, under real pressure."
“A practical, human leadership book that shows exactly how trust is built – in real conversations, everyday behaviours and the moments that matter most.”
“Working with Trust turns trust from a vague idea into clear, usable frameworks that help leaders create confidence, clarity and psychological safety at work.”
"A clear, step-by-step leadership toolkit that shows how to build trust deliberately – improving decision-making, performance and collaboration across teams."
"Grounded in neuroscience and real-world leadership experience, this book provides practical frameworks senior leaders can use to build trust, reduce friction and lead effectively under pressure."
Join the Waiting List & Enter the Prize Draw to Win 1:1 Coaching
A personal message from Fiona Campbell Arrand
Trust is the foundation of every meaningful relationship at work. It shapes how we communicate, how we resolve challenges and how we grow the people around us. Working with Trust brings together the models and tools I have used for decades to help leaders build strong, psychologically safe and high-performing teams. My hope is that this book gives you clarity, confidence and a practical way to lead with genuine connection - so trust becomes one of the greatest strengths in your leadership
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Leadership changes when trust becomes your strongest asset
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